Bristol News – Gromit Unleashed! (And he’s going to be all over Bristol)

Who doesn’t love Wallace and Gromit? I’m going to say no one. What’s not to love!

From July 1st – Sept 7th 2013, that most lovable of mutts, Gromit will be unleashed all over Bristol. And from today, companies can get involved in this exciting and unique project by sponsoring a Gromit.

The wonderfully creative and charitable folks at Aardman Animations and  The Grand Appeal have been in cahoots again to raise money for treatment of sick children at Bristol Children’s Hospital.

From today, companies have the opportunity to ‘sponsor a Gromit’ – a 5 foot fiberglass sculpture of the nations favorite canine, which will be uniquely decorated by artists from around Bristol and further afield.

The Aardman team intend Gromit Unleashed to be an interactive art trail, complete with a phone app designed by Bristol web design agency Element 78 Solutions which means you can check in whenever you discover a Gromit in one of the many exciting and high profile Bristol locations.

Wallace and Gromit creator Nick Park with some of the 60 Gromits that will be appearing around Bristol

Previous art trails in Bristol (for example the WOW! Gorillas trail last year) have attracted over one million visitors to the city, and have secured print media coverage with a value of around £3.5 Million.

The money raised from sponsorship of Gromit Unleashed will go towards supporting Bristol Children’s Hospital to provide life saving surgery and specialist paediatric healthcare for children all over the world.

Element78 have been charitably lending their creative design expertise and working with The Grand Appeal over the last year. Following the successful redevelopment and launch of the Grand Appeal site, and redesign of the Cots for Tots website they have taken on and supported the Gromit Unleashed project, designing two bespoke websites for the artists and corporate sponsors.

They will also be doing their bit and sponsoring a Gromit obviously – so keep a look out!

As well as the opportunity to raise brand profile, exposure, and to be affiliated with a well loved character that has 90% brand recognition in the UK, companies taking part will be doing something really amazing – helping save the lives of sick children.

Each Gromit will be positioned on a plinth with the company’s brand logo displayed prominently, as well as inclusion in the Trail Map, Appeal Auction Guide and Gromit Unleashed Website.

This is a great opportunity for companies wishing to get involved with the appeal, and yet another wonderful example of Bristol’s playful and charitable side.

As well as previous art trails, Bristol has also recently won involvement in artistic support projects such as Watershed’s launch of the £30,00 Playable City Award – it’s all going on in Bristol!

The city has a history of attracting attention for it’s creative pursuits and support of artistic experimentation, and Gromit will be a perfectly placed and welcome addition to a city with a great sense of fun and humour.

To get involved and to learn more about Gromit Unleashed, visit the site.

Also, please take the time to know more about The Grand Appeal and Cots for Tots Appeal and make a donation or get involved with fundraising events.

Cots for Tots, The Grand Appeal and Gromit Unleashed sites kindly designed by Element78 for The Grand Appeal.

I am certainly looking forward to seeing what the artists have in store. Let the hunt for Gromit commence!

Natalie

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