Get Ready…Gromit Unleashed starts next week!

Not long to go now until Gromit is unleashed all over the city of Bristol!

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Photo courtesy of Destination Bristol

Bristol has always been a city with a great sense of fun, and following the success of the WOW! Gorillas trail last year, and other inventive installations like Watershed’s Playable City Award comes the next cracking adventure in the form of Gromit Unleashed!

From July 1st – September 8th, eighty 5ft fibreglass sculptures of Britain’s most recognisable and loveable mutt will pop up all around Bristol. Painted by an eclectic mix of local, national and international artists and celebrities, the Gromit Unleashed trail is set to bring thousands of tourists to the city over the summer, as well as keeping us locals entertained!

Led by internationally renowned Aardman Animations in order to raise money for Bristol children’s charity The Grand Appeal, Gromit will be placed in various locations all over the city, and auctioned off after the event to raise money for the charity.

Nicola Masters, director of The Grand Appeal said:
“Wallace & Gromit are famous around the world so Gromit Unleashed will help shine an international spotlight on Bristol and encourage people to visit the city, as well as raising much-needed funds to help sick children at Bristol Children’s Hospital.”

Bristol Web Design Agency Element78 has been working with The Grand Appeal for years. Having put together the Grand Appeal and Gromit Unleashed websites, they have just completed the ‘Detect-O-Gromit’ phone app which lets you unlock achievements as you discover and log in the Gromits you have found around the city. It also gives you exclusive information on each Gromit and the artist who painted him as well as audio and video clips.

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The team at Element78 say they fully enjoyed the whole process “We have supported The Grand Appeal for a number of years, from participation in fundraising events through to the design and development of their websites. It’s been fun, creative and for a very worthy cause – all the things we love. Continuing our involvement with the Gromit Unleashed event was an easy decision!”

Element78 will also be sponsoring Isambard Kingdog Brunel (painted by Tim Miness) which will be located outside Temple Meads train station. Confirmed artists include some really high profile names including Kath Kidson, Quentin Blake, Harry Hill, One Direction’s Zayn Malik, and of course, Aardman’s own Gromit creator, Nick Park!

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Element78′s Gromit, Isambark Kingdog Brunel by Tim Miness

There will also be a ‘Gromit of the Day’ every day during the instillation, which you can view on the app and unlock extra achievements if you visit the dog on the day, as well as having the chance to win fun freebies at the location.

In addition to raising funds for The Grand Appeal, Gromit Unleashed is set to be a real boost for Bristol’s tourism and it’s fast growing reputation as a hub of artistic creativity.

Bristol based Icon-Films have also produced a series of short slapstick films (commissioned by Destination Bristol) to support the trail. The main film ‘A Grand Tail’ tells the tale of two hapless delivery men – Bristolians John and Geoff – following them on a much hindered mission to deliver the giant Gromits around the city.

Chris Warren, writer and director of the series of short films explained; “Our brief was to promote Bristol as a destination and Gromit Unleashed showcases how Bristol is a rewarding place to get hopelessly lost in.”

The whole thing should be a really fun event, and I for one am looking forward to seeing the cheerful sculptures when the get unleashed next week!

You can learn more about the event and how to get the app on the Gromit Unleashed site and keep up to date with the Gromit Unleashed facebook page.

Gromit Unleashed will take place from July 1st – September 8th… all over Bristol, so keep your eyes peeled!

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The Gromits arriving in Bristol – on a train driven by Nick Park himself!

Natalie

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